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YOU BE THE JUDGE...
THE POWER OF SUGGESTION
To the Associated Press, study co-author Becca Levy, now an assistant professor at Yale University, hypothesized: positive stereotypes may "change their mood or self-confidence and that impacts their behavior."
FOR MATURE AUDIENCES
71 percent of men and 48 percent of women aged 45-59 judge sexual activity to be important to their overall quality of life. Among their elders (75 or older), those figures are 35 and 13 percent, respectively.
Interestingly, the figures for "romance" are the reverse of those for sexual activity: a mere 29 percent of women aged 45-59 saw their partner as romantic, compared to 53 percent for women 75 or older.
30 percent of men and 16 percent of women said improved health would enhance their satisfaction with their sex lives; one in five overall thought better health for their partner would help. 15 percent of the men who reported moderate or complete impotence (one in four) say they have used Viagra.
In a Modern Maturity article accompanying the survey, writer Susan Jacoby notes, "The gap in attitudes between women over and under 60 suggests that Baby Boomer women, the oldest of whom are in their late 40s and early 50s, will be much less likely than their mothers' generation to accept celibacy as the natural outcome of widowhood." Adds Shirley Zussman, Ed.D., a couples therapist in New York City, "These women came of age believing they had a right to sexual pleasure and that belief isn't going to evaporate at age 65 or 75."